WHAT IS SEO

 

SEO ( Search Engine Optimization ) SEO is a very important part of digital marketing. Engines like Google Bing etc. help in getting the best ranking. When a person searches for a particular topic, engines like Google help in getting the best results. The main objective of SEO ( Search Engine Optimization ) is to bring the website to the highest rank.

Importance of SEO

 

1. Increase in Organic Traffic

With the help of SEO, organic traffic comes to our website which comes without any payment and it is permanent traffic which helps our business to earn profit in the long run.

2. User Experience

SEO is not just for search engines but also to improve the experience of people. If your website is useful for people then it will generate more and more traffic.

3. Credibility and Brand Recognition

When our website appears on the first page of the search engine, it signals to people that it is a popular website. People trust more those websites which rank highest

4. Competitive Edge

If your website is optimized for SEO. So you can get more and more traffic on your website. Better ranking means getting more visitors.

5. Long Term Results

SEO is a long term process. Once your website gets ranked at the top, it can remain there for a long time. If you keep updating your content regularly.

6. Permanent Results

Once SEO is used correctly it helps in earning profits in the long run and when used correctly it increases the ranking of our website over time.

7. Social Media Support

By using SEO well it also increases our social media presence which brings more shares and likes to our website which also increases the traffic of our website.

8. Reaching the Target Audience

SEO helps us to reach our target, when people search any keyword then SEO brings our website in front of those keywords. Through which we can get more and more traffic on our website.

TYPES OF SEO

on page SEO

On page SEO (Search Engine Optimization) is to bring the website to good ranking by using the techniques inside the website.

1. Keyword Research

Choosing the right keywords that will help in increasing the ranking of our website.

2. Title Tag

The title of the website should be unique or attractive. This is important for both search engines and people.

3. Meta Description

This is important for the website. If the meta description is well written then it will help in increasing the ranking.

4. Heading Tags

(H1, H2, H3, etc.) H1 heading should be used only once. If used twice, search engines will not be able to understand our website.

5. Content Optimization

Content should be unique. If the content is unique then the website will rank quickly.

6. URL structure

Making the URL simple and related to keywords so that it becomes easy for search engines to understand.

7. Image Optimization

Image size 100 kb, name using ALT text, so that search engines can understand the image correctly.

8. Mobile Optimization

It is important for the website to be mobile friendly because nowadays most of the people search the website on mobile.

9. Speed of the website

Keep the loading speed of the website to minimum because if the website runs at high speed then people do not stay on that website for long.

10. Robot Text

These are used to hide pages from crawlers. If we want to hide any page then we can hide that page with the help of Robot Text.

off Page SEO

Off Page SEO (Search Engine Optimization) All those techniques of the website which are done outside the website are called off page.

1. Backlink Building

Creating a link to your website on another website. Our website gets a lot of benefits by creating a link to our website on a high ranking website.

2. Social Media Marketing

Posting your website on social media increases traffic to our website.

3. Online Reviews

Getting positive reviews from customers increases the popularity of our website and also brings traffic.

4. Guest Blogging

Guest posting your website on other websites provides backlinks and also increases the ranking of our website.

5. Influencer Marketing

Boosting Your Website Ranking by Partnering with Influencers

6. Directory Submission

Submitting your work to online directories so that more and more people can reach our website, it also helps in increasing the ranking of the website.

7. Content Marketing

Having unique title and unique content helps our website a lot in ranking.

Technical SEO

Technology SEO refers to getting the technical aspects of a website right to help search engines call, index and rank it effectively.

1.Side Speed

The landing speed of the website should be fast. If the landing speed of the website is slow then people will not stay on our website for long due to which the ranking of our website will not increase.

2. Mobile friendliness

To display the website properly on mobile because if the website does not look properly on mobile then people will leave that website as soon as they open it. If this happens, there will be difficulties in increasing the ranking of the website.

3. SSL (Secure Sockets Layer)

Migrating your website to HTTPS to increase website security, doing so also increases the ranking of the website.

WHAT IS PCC

 

PPC (pay-per-click) is a part of digital marketing in which the advertiser has to pay a fee every time his ad is clicked. In simple language, it is a way of ‘buying’ visits to your website.

IMPORTANCE OF PPC

 

1. Target Audience:

The main advantage of PPC advertising is that advertisers can deliver their ads to any target audience they want. Ads can be targeted based on different demographics, geographic location and user behavior

2. Immediate Results

PPC starts showing ads shortly after launching the campaign. It also helps people to drive traffic to their website

3. Flexible Budget

You can easily handle the budget in PPC advertising. Advertisers can increase or decrease the expenses as per their needs.

4. Scalability

The success of PPC campaigns can be easily tracked. Advertisers can view clicks, impressions, and conversion rates using a variety of metrics.

5. Brand Awareness

Brand recognition can be increased through PPC ads. When a user clicks on an ad, they get information about the brand, which increases brand awareness.

TYPES OF PPC

1. Search Ads

These ads run on search engines (SERP). When someone searches a particular keyword, related ads appear on the side.

2. Display Ads

These ads appear as banners on various websites. Display networks, such as the Google Display Network, allow advertisers to show their ads on different websites.

3. Social Media Ads

These ads appear on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. Advertisers can target different target groups.

4. Video Ads

These ads are shown on video platforms, such as YouTube. Advertisers can show ads anywhere in the video.

Benefits of PPC

 

1.Targeted Advertising

PPC advertising is specifically designed for people who are already searching for a service related to them.

2. Customization

Advertisers can customize their ads according to a variety of settings, such as time, location, and demographics.

3. Budget Control

The expenditure of PPC campaign is under control. Advertisers only pay when someone clicks the link in the ad. The advertiser does not make any payment without clicking the advertisement link.

4. Quick Results

With PPC used correctly, advertisers can get traffic and leads as quickly as possible

PPC Challenges

 

1.Cost

You can grow quickly by investing in PPC advertising, especially when the competition is high. It is important to have proper budget management.

2. Competition

Sometimes due to more competition, CPC (cost per click) may increase, due to which the cost of advertising becomes higher.

3. Change in Technology

Due to changes in the algorithms of search engines and social media platforms, it is necessary to change the advertising strategies also.

Strategies to Succeed in PPC

 

1. Keyword Research

It is important for you to choose the right keyword to increase the ranking of your website. Use the keyword research tool to find the right keyword that will be very useful for your website.

2. Landing Page Optimization

When people click on your website, send them to a landing page. Landing page design helps people convert.

3. Regular Tracking and Analysis

PPC analyzes data regularly to track the success of your website.

4. A/B Testing

Look at different websites to find out which website is performing better. This will help you to know which design is working more and will also help you in improving your website.