Email Marketing
Introduction
In today’s time, most of the people are connected to the internet through mobile, laptop computer etc. There is increase in online business, online mobile shopping, online education etc.
Email message is the best and fastest way to convey information about something. Through this, information can be conveyed to many people at once. In this period, we got to know in detail about the increasing use of email marketing etc. and also got to know where it is used, in fact, most of the people use it to increase their business. Email marketing has become so important in today’s time that people send their personal information here too, so let’s know about email marketing in detail.
What is email marketing?
Email marketing is the easiest way of digital marketing through which a businessman or a business person, organization, company connects with their customers through email. It is through email that they promote themselves and inform and make their customers aware. Email marketing is an effective method of digital marketing through which there is direct contact with the customers. It is the fastest medium.
Main objectives of email marketing
Being in touch with customers
Increasing sales
Increasing brand awareness
Increasing customer loyalty
Promoting the product
Being in touch with customers
To expand any business, it is critical for the businessman to keep a close check on the customers and keep them updated. Email marketing is the simplest means of being in touch with customers using emails for digital marketing. Through emails, customers are notified and made aware about the product.
Increasing sales:-
Email marketing is very helpful in increasing sales. It keeps updating customers about offers. The more people receive the email, the more the sales keep increasing. Increasing sales also leads to growth and development in business.
Increasing brand awareness:-
Through email marketing, consumers and customers are encouraged to buy branded and good quality products. Also, customers’ awareness about the type of brand is increased.
Increasing customer loyalty:-
Loyalty is a highly crucial factor in any business or workplace. So, to boost business, one must be aware of how to boost customer loyalty. Boosting customer loyalty is a major goal in email marketing.
Promotion of the product: –
One of the aims of email marketing is to promote the product as widely as possible. The greater the promotion, the higher will be the sales growth. Promotion is the most critical function of business.
Types of email marketing:-
• Newsletter
• Professional email
• Trigger based email
• Welcome email
• Campaign based email
Newsletter:-
This is a form of email marketing whereby you send periodic emails to your customers to update them on the product. These emails give your customers the news and information of the time regarding your business.
Promotional email:-
These types of emails often inform customers about special offers, discounts or new products from time to time.
Trigger based email:-
These emails are sent to different customers based on customer behavior, such as abandoning a cart or creating an account.
Welcome email:-
When a new person joins your email list, you send him a welcome email so that he is impressed.
Campaign based email:-
This type of email is sent to the customers when a specific campaign or target is set, such as at the time of launch of a product.
Advantages of email marketing:-
Email marketing is very beneficial, some of the benefits of which are as follows.
• Personal communication:-
The biggest advantage of email marketing is that you are in direct contact with your customers, you are familiar with the names of your customers, you can ask the customer, this helps to establish a good and effective relationship between you and the customers.
• Cost Effective:-
Email marketing is more economical and less expensive than other marketing channels. Its biggest advantage is that a large number of emails reach the customers which is less expensive.
• Scalability:-
It is easy to measure the results of email marketing. You can easily measure the following things in it. You can measure open rate (i.e. how many have opened the email), click rate (how many have clicked your email link), conversion rate (i.e. how many have followed the call-to-action in your email) and other relevant metrics. It is the simplest way to put email marketing to work.
Flexibility:-
Enables you to execute email marketing across different types of campaigns. It provides the ease of communication with your customers, connecting them in various ways.
Wider reach:-
Email marketing allows you to reach a wider audience and customers. You can connect with as many customers as you want at a time, add new customers to your email list and promote your product.
Disadvantages of email marketing
• Spam filters:-
Spam filters will label your mail as unwanted mail, and thus your message will not reach your customers‘ inbox. This is the reason email marketing leads to losses.
Privacy Issues:- The privacy of the majority of the customers is of great concern. It is vital to comply with GDPR and other data protection law.
• Competition:-
Emails from other brands are also coming to your customers’ inbox. There are many different brands sending emails to customers. There has been more competition. Thus, you should make your mail look appealing and interesting so that it is read and opened more.
• Unsubscribe Rate:-
Some customers may unsubscribe from your email list because it is not harmful to them but it may reduce your reach.
• Technical Issues:-
There may be problems in email delivery like email server issues.
Email marketing works
1. Creating an email list:-
First of all, you have to collect the email addresses of your customers in a list. For this, you can get information through social media or events.
2. Creating an email campaign:-
When the email list is collected, the second step is to start an email campaign. This includes the subject matter of the email and a call to action.
3. Sending emails:-
The most important function of email marketing is sending emails. Emails are sent to all those people who are in the email list.
4. Measuring results:-
Finally, you can measure the performance of your email campaign in terms of open rate, click rate and conversion rate.
Tools required for email marketing
Email marketing software:-
Tools like mail chimp, constant contact and Sendinblue help you to manage your email list, create emails and track campaigns.
Email design tool:-
Using tools like Canva or Adobe spark, you can design an attractive email or do email marketing. These are the essential tools of email marketing, with the help of which you can create impressive emails. There are some basic tools to create anything in a good way. Similarly, these two are the two essential tools to create or design a good email.
Tips for email marketing
Attractive subject line:-
In email marketing, the probability of your email being opened increases due to an attractive subject line.
Personalization:-
If you make your email personal and include the customer’s name and some information about him, then customers are more attracted towards you.
Call to Action:-
In email marketing, if you also keep the option of call to action in your email, then people can also use the call to know more about your product and for this you can also add words like buy now or know more etc.
Mobile Friendliness:-
That is, through this your emails will be displayed well on mobile phone devices.
A/B Testing
Test different email designs and content from time to time so that it is also known what is working best, this is called A/B Testing.
Respect Privacy
Follow GDPR and other data protection rules and respect the privacy of your customers. These are the tips of email marketing.
Importance of email marketing in our life
Email marketing has become a very important marketing tool in today’s digital age. It is not only useful for businesses but also in our professional life.
Importance of Email Marketing in Personal Life
• Medium of communication
• Getting information
• Online shopping
• Subscription services
Medium of communication:- Email is a very good medium of communication. It is an easy and effective way to communicate with friends, family, relatives, colleagues and other countries.
Getting information:- We regularly receive emails for newsletter updates and promotions. Email is also helpful in connecting us to a place. It helps us to get information about the latest news, products and services.
Online shopping :- In today’s time, most of the people do online shopping while sitting at home. Through email, we get order confirmation, shopping updates and special offers. This is a special service of email marketing.
Subscription Services:- We subscribe to various online services like streaming platforms, news websites etc. using email. This is the importance of email in our daily life.
Importance of Email Marketing for Businesses
Communication to Customers:- Email marketing helps businesses to build a strong relationship with their customers.
Brand Awareness:- Awareness about the brand can be increased through email.
Sales Induction:- Email marketing is an effective way to sell products and services. Thus, email is important for business.