There are many types of Digital Marketing, some of which are :
What is Social Media
Social Media is also known as Digital Marketing, E-Marketing and Social Media Service Marketing. Today almost the whole world is connected to Social Media. All smart phone users are in some way or the other. Do you use any social media. Do you know that no work can be done without social media.
Social Media is used on platforms through which users create Social Media networks and exchange information. It is mainly used to grow or sell a business, increase traffic to a website, and for entertainment.
Many Social Media platforms are used for Social Media Marketing such as Facebook, Instagram, WhatsApp, Twitter, Snapchat, Pinterest etc.
Benefits of Social Media
Social Media was earlier used only for entertainment but now most of the people use it to grow their business. By using it, people can take their business anywhere. People get all the information from Social Media and people also use Social Media. We get news, education and entertainment through media.
Disadvantages of Social Media
Just as there are many advantages of Social Media, there are also many disadvantages of Social Media like many people get used to it due to which their entire attention goes to Social Media and they use it only for entertainment. Apart from this, by not using it properly, our important data like photos, videos etc. goes into wrong hands due to which we suffer a lot of loss. For this we should be careful.
What is Email Marketing
Email marketing is a powerful Marketing Channel. With the help of which Email Marketing is used to promote products or services as well as encourage customer loyalty. In simple language, Email Marketing not only increases our work but also gives us an opportunity to connect with people.
For example, sending some messages to everyone in a group using one email is called email marketing. Email marketing is a form of Digital Marketing
What is Email Marketing List
As soon as we go to any website, enter our email and fill the form, our email data gets saved on that website, this is called Email Marketing List.
Transactional Email Marketing or Transaction
Transactional Email Marketing or Transaction Marketing is a very important part for online business. Like we create an account on a website by entering an email, then that website keeps giving us all the information on our email. So that customers remain personally connected with us. In transactional Email Marketing, we send emails as per our wish. And most of these emails are clicked. This is called Transactional Email Marketing or Transaction.
Direct Email Marketing
There is a way to send promotional emails directly to the customers, like we go to a service website and create an account by entering the email, then we can buy the product from that website, then that website keeps sending us all the information about its product on our emails. In this we do not give emails as our wish. this is called Direct Email Marketing.
What is Social Media Marketing(SMM)
Social Media Marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. It involves companies using social
media to promote their services. Use the platform. Social Media Marketing (SMM) It is a strategy of digital marketing. Through SMM, companies connect with their target audience and build relationships with them. In SMM, different content has to be created for each platform. Like, engaging videos for YouTube, graphics for Instagram, informative posts for LinkedIn, or interactive ads for Facebook.
Types of Social Media Marketing (SMM)
There are many types of Social Media Marketing (SMM), some of which are:
- Social Media /Community Management
- Content Marketing
- Influencer Marketing
- Social Media Advertising
–> some things related to Social Media Marketing :
1. Social Media Marketing (SMM) is a paid marketing
2. Social Media Marketing (SMM) is used when you want to get maximum and quick results on your website.
3. Along with posting in Social Media Marketing (SMM), one has to run paid ads also.
4.If you post information related to your work on social media daily, it increases the value of your brand.
5. If the posts related to your work on social media get good likes and views, then it increases the awareness of your brand.
What is Search Engine Optimization (SEO)
The full form of SEO is Search Engine Optimization. SEO is called
Search Engine in Hindi language. SEO is a process. Which optimizes a website for Search Engines. This means that this process helps in bringing your website to the first page of the Search Engine. The website which appears on the first page of the Search Engine gets more clicks because that website. It is saved well so it comes on the first page of Google and it also helps your website to get a good rank, this also increases your earnings.
Types of SEO
On Page SEO
On Page SEO is a strategy of Search Engine Optimization (SEO). With the help of on page SEO, we do SEO on our website in an organic manner, which also helps in bringing our website to rank. On-Page SEO is done inside our website. keywords are added to the content with the help of On-Page SEO.
Off Page SEO
- This helps us to rank our website
- This is done on the external side of our website and
- Through this, people’s trust in the brand of the website is increased, due to which more people visit the website and it also helps in ranking the website on Google.
What is PPC
PPC (Pay-Per-Click) is a part of digital marketing in which the advertiser has to pay a fee every time his ad is clicked. In simple language, it is a way of ‘buying’ visits to your website.
Types of PPC
1. Search Ads
These ads run on search engines (SERP). When someone searches a particular keyword, related ads appear on the side.
2. Display Ads
These ads appear as banners on various websites. Display networks, such as the Google Display Network, allow advertisers to show their ads on different websites.
3. Social Media Ads
These ads appear on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. Advertisers can target different target groups.
4. Video Ads
These ads are shown on video platforms, such as YouTube. Advertisers can show ads anywhere in the video.